Manager, Trade Marketing

As the world’s largest jewellery brand, we give a voice to millions of people’s loves every day. Our beautifully crafted jewellery empowers people around the world to express who they are and celebrate what matters most. We are proud to be part of their stories and their most meaningful moments.

At Pandora, original thinking is encouraged and can turn into meaningful impact in an instant. It’s a place where we dream big, dare to act, and deliver with care and passion — where you can craft far more than just an incredible career.

We are looking for a commercially minded and highly organised Trade Marketing Manager to lead integrated marketing campaigns across Australia and New Zealand.

Reporting to the Senior Manager, Brand Management, you will bring campaigns to life across retail, digital, CRM, paid media, PR and e-commerce channels, ensuring seamless execution and strong commercial results.

From product launches and key trading moments to local area marketing initiatives, you'll play a pivotal role in delivering engaging customer experiences that drive brand growth and business performance.

Your Role as a Manager, Trade Marketing

Campaign Planning & Go-to-Market Leadership

• Lead the end-to-end planning and delivery of integrated campaigns across paid, owned, earned and retail channels.
• Manage the annual trading calendar, campaign roadmap and go-to-market plans for key launches and commercial moments.
• Develop campaign briefs, timelines and channel plans to ensure seamless cross-functional collaboration.
• Drive channel readiness and alignment across all campaign activations.

Brand Leadership & Localisation

• Act as the key point of contact for campaign creative and brand content management.
• Translate global campaigns and toolkits into locally relevant ANZ executions.
• Identify content opportunities and partner with internal creative teams and external agencies to deliver impactful assets.
• Support the delivery of local brand objectives and best-in-class brand experiences.

Trade Marketing & Commercial Planning

• Lead Gift With Purchase (GWP) and promotional marketing programs, partnering with Merchandising to develop compelling customer offers.
• Optimise the annual promotional calendar to maximise commercial performance.
• Drive trade marketing plans for key trading periods including Mother's Day, Christmas and other priority campaigns.
• Partner with Retail, Merchandising and e-Commerce teams to align campaigns with trading priorities and business objectives.
• Use consumer insights, category trends and performance data to identify growth opportunities and inform recommendations.

E-Commerce & Product Storytelling

• Partner with e-Commerce teams to optimise collection launches and product storytelling online.
• Support the development of collection landing pages, product bundling opportunities and customer journey enhancements.
• Drive campaigns that increase customer engagement, conversion and basket size.

Partnerships & Commercial Activations

• Lead the local execution of commercial partnerships and global franchise activations.
• Deliver campaigns across key partnership moments, engraving initiatives and personalisation programs that drive relevance and incremental sales.

Local Area Marketing & Network Projects

• Manage the delivery of Local Area Marketing (LAM) campaigns and network marketing initiatives across the retail network.
• Develop effective workflows for briefs, approvals, creative development and asset distribution.
• Partner with Regional teams and Retail Operations to create locally relevant marketing initiatives that support store performance.
• Support new store openings, relocations and refurbishments through integrated marketing plans and launch activity.
• Coordinate cross-functional readiness across Retail, VM, CRM, PR, Paid Media and e-Commerce channels.

Continuous Improvement & Insights

• Lead post-campaign reviews and facilitate actionable learnings to improve future performance.
• Identify opportunities to refine processes and enhance campaign effectiveness.
• Establish clear KPIs and campaign measurement frameworks to track success and drive continuous improvement.

You'll Bring

• 5+ years' experience in trade marketing, brand marketing or integrated campaign management.
• Experience delivering multi-channel campaigns within retail, consumer or omnichannel environments.
• Strong commercial acumen and an understanding of how marketing drives business performance.
• Proven project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent stakeholder management and influencing skills across cross-functional teams.
• The ability to turn strategy into actionable marketing plans and measurable outcomes.
• Strong analytical, problem-solving and decision-making capabilities.
• A proactive, adaptable approach and the ability to thrive in a dynamic business environment.

What's In It For You?

Join the world's largest jewellery brand and be part of a team where your growth and success truly matter.

• Generous staff discount on all Pandora products
• An additional day off for your birthday, plus a special birthday gift
• Ongoing learning, development and career progression opportunities
• Health care benefits
• STIP bonus opportunity
• Flexible hybrid working model (3 days in the office, 2 days from home)

Why Pandora?

If you dream of making an impact, dare to challenge the status quo, care deeply about people and culture, and deliver exceptional results, Pandora could be the perfect place for you.

At Pandora, we are committed to creating an inclusive workplace where everyone can thrive. We believe diverse perspectives strengthen our business and help us better serve our customers and communities.

Pandora's recruitment processes are designed to be fair, transparent and inclusive. We encourage applicants to refrain from including personal information such as photographs, marital status or age in their application.

If you require reasonable adjustments during any stage of the recruitment process, please let us know and we will be happy to support you.