PR & Influencers Specialist

If you have ever dreamed of being part of the world’s largest jewelry company, this is your chance!

Pandora is a multinational reality present in more than 80 countries and continues to strengthen its leadership position thanks to an ambitious expansion plan that includes new store openings every year. In Italy, over 1,600 Pandorians contribute to our success, and more than 39,000 colleagues do the same worldwide.

Purpose of the role

As a PR & Influencer Marketing Specialist, you will be responsible for driving brand desire and visibility within the Italian market and across the cluster. You will act as the strategic link between global guidelines and local execution, overseeing everything from high-level media relations to data-driven influencer campaigns.

Your mission is to elevate Pandora’s brand equity by managing a complex ecosystem of digital PR agencies, content creators, and journalists. By balancing creative storytelling with rigorous analytical monitoring and budget management, you will ensure that our message resonates powerfully across all earned and social media touchpoints.

Key Responsibilities

• Lead the Advocacy Strategy: Oversee daily coordination with digital PR agencies, ensuring seamless briefing, content approvals, and a consistent flow of information.
• Data-Driven Influencer Marketing: Scout and select creator talent using advanced analytics tools to maximize impact and reach.
• End-to-End Operations: Manage product operations for PR activities, including inventory, seeding, and logistics for influencer activations.
• Event & Campaign Support: Support the planning and execution of PR & Influencer events, aligning them with major campaign launches and brand equity goals.
• Media Relations Excellence: Strengthen direct relationships with key Italian journalists and lifestyle media, handling editorial requests and proactive pitching.
• Trend & Competitor Monitoring: Keep a pulse on social media trends and competitive activity to identify emerging talents and strategic insights.
• Reporting & KPIs: Track performance (EMV, Reach, ER, ROI) and prepare comprehensive reports for internal and global stakeholders.
• Corporate Communication: Implement corporate communication flows for financial results, ensuring localized media dissemination aligns with global guidelines.
• Cluster Leadership: Guide marketing specialists in other cluster markets, ensuring PR priorities are adapted locally while maintaining global consistency.

Your Profile

• Educational Background: Bachelor’s or Master’s degree in Communications, Marketing, or a related field.
• Professional Experience: Significant experience in PR and Influencer Marketing, preferably within Agencies or Fashion, Beauty and Luxury sectors.
• Technical Expertise: Deep knowledge of the Italian media landscape and proficiency with influencer tracking and media monitoring platforms.
• Analytical Mindset: Ability to translate data and KPIs into actionable strategic recommendations.
• Organizational Skills: Exceptional attention to detail in managing budgets, logistics, and multi-market coordination.
• Language Skills: Fluency in both English and Italian is essential.

Why Join Pandora?

In this role, you will be at the heart of Pandora’s communication strategy, directly influencing how our brand is perceived by millions of consumers. You will join an international, dynamic, and collaborative environment where "Advocacy" is not just a buzzword, but a key driver of business success. We value creativity, data-backed decisions, and the ambition to secure Pandora’s place at the center of the cultural conversation. Become part of a team that values excellence and help shape the future of Pandora.