Specialist, CRM
CRM Specialist
Madrid, Spain
Temporary
Reporting to the WEEU CRM Manager and being part of the wider WEEU Paid media and Customer Engagement team, the CRM Specialist will be responsible for the CRM activities in Portugal and in support of the Spanish ones, in a context of the launch of a new loyalty program.
Together with the other CRM Specialist for Spain, she/he will be responsible for the execution of the CRM Plans following global guidelines, and help support the other CRM specialist working on the launch of the new program.
This temporary position supports the team specifically during the implementation and development of our new loyalty program in Spain, running until the end of 2026, with the possibility of renewal based on business needs and performance.
WHAT YOU WILL DO
CRM Roadmap
- Implement the CRM strategy in close collaboration with the Manager, evaluating global guidelines alongside local brand & business needs to ensure the optimal emailing and loyalty strategy for the market.
- Create and manage campaigns using Bloomreach.
- Manage and maintain the email marketing calendar based on weekly reporting and custom analyses, collaborating closely with Brand, Trade Marketing, Merchandising, and Ecommerce teams.
- Monitor key KPIs such as number of contacts in the database, opening rate, average revenue per email, total revenue generated by CRM activities, and loyalty activations to optimize CRM planning and effectiveness.
- Execute the email testing strategy across all areas (creative, copy, segmentation, product, messaging), coordinating closely with the Ecommerce team.
- Continually optimize campaigns, content, and segmentation.
- Help support to animate and engage stores with the new loyalty program.
Analysis and Reporting
- Follow-up on CRM campaigns and activities with regular KPI performance reporting, summarizing insights, and ensuring continuity between campaigns.
- Provide weekly and monthly reporting on database status (sign-ups and data capturing) and results of implemented projects, with a strong focus on data analytics.
Communication Flow and Alignment
- Maintain regular communication with local teams (Go-to-Market, Ecommerce, Trade Marketing) and the wider Pandora Global CRM Team.
- Identify local or cluster-specific opportunities for campaign activities and automation.
- Engage in daily collaboration and knowledge sharing with Ecommerce, Brand, and Trade Marketing teams to ensure alignment on initiatives.
MORE ABOUT YOU
- 2-3 years of hands-on experience in CRM, including campaign creation, reporting, and optimization. Having worked on a loyalty program implementation is a nice to have.
- Fluent in Spanish and English (mandatory); Portuguese and/or French is a plus.
- Solid experience with Bloomreach or comparable email marketing platforms (Bloomreach experience preferred but not mandatory).
- Good knowledge of loyalty program mechanics and execution.
- Proficiency in Adobe Analytics or similar analytical tools.
- Strong analytical skills with high attention to detail.
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.