Senior Specialist, Paid Media (m/f/d) - Hamburg

FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!

Senior Specialist, Paid Media (m/f/d) – Hamburg (fixed‑term, 1 year)

WE DELIVER • WE DREAM • WE CARE • WE DARE

The Senior Specialist, Paid Media plays a pivotal role in shaping Pandora’s multi-channel media strategy across digital and traditional platforms. As a subject matter expert, this role leads full-funnel media planning, oversees cross-market campaign execution, and drives innovation through test-and-learn initiatives. The position ensures that media investments are efficient, measurable, and aligned with overall brand and business objectives. Additionally, the role provides functional guidance to junior team members and collaborates closely with cross-functional partners to deliver integrated and impactful media activity.

WE DELIVER – Let’s deliver together:

Channel Leadership

• Own the development of full-funnel paid media tactics across Social, TV, Print, Audio, CTV, and YouTube.
• Translate overarching strategy and business objectives into effective, measurable media plans.
• Identify emerging media opportunities and lead pilot initiatives across new platforms and formats.
• Conduct audience research and media consumption analysis to inform targeting and channel mix.

Campaign Oversight & Execution

• Lead planning and execution of high-impact campaigns across multiple markets and channels.
• Manage media agency relationships to ensure tactical excellence, performance accountability, and alignment with strategy.
• Oversee channel budgets, including pacing, allocation, and efficiency optimization.
• Ensure consistent application of platform best practices, creative specifications, and brand guidelines.

Performance Optimization & Insights

• Analyze cross-channel campaign performance and deliver actionable insights to guide continuous improvement.
• Build advanced measurement plans and testing frameworks (e.g., incrementality, geo lift, brand lift).
• Partner with analytics teams to ensure accurate data collection and robust insight generation.

Team Collaboration & Mentorship

• Provide functional guidance, mentorship, and hands-on support to junior media specialists.
• Foster knowledge sharing across the Paid Marketing team and contribute to capability-building initiatives.
• Serve as a key partner to Brand, Content, CRM, and Analytics teams to ensure integrated campaign delivery.

Stakeholder Communication

• Present channel strategies, performance insights, and optimization recommendations to senior stakeholders.
• Build strong relationships with internal and external partners to enable effective execution and innovation.
• Support quarterly and annual planning with channel forecasts and strategic recommendations.
• Contribute to integrated marketing planning with cohesive messaging and measurement approaches.

What is expected: KPIs

• Channel performance effectiveness (reach, engagement, conversions, ROAS)
• Improvement of media efficiency through optimization and innovation
• Quality and impact of strategic insights and recommendations
• Accuracy of budget allocation and pacing
• Successful execution of pilot initiatives and test-and-learn programs
• Functional development and enablement of junior team members

WE DREAM – This is what we dream of:

• 8+ years of experience across paid media channels with a strong track record in strategic planning and execution
• Deep understanding of media platforms, buying models, audience targeting, and cross-channel activation
• Strong analytical capabilities and hands-on experience with media measurement tools and dashboards
• Proven ability to manage large-scale budgets and agency relationships
• Experience with cross-channel attribution models (an advantage)
• Strong leadership skills with a passion for mentoring
• Exceptional stakeholder management and communication skills
• A strategic, analytical, and highly organized mindset
• Ability to drive innovation and foster a test-and-learn culture
• Proficiency in TikTok, Pinterest, Meta Business Manager, Smartly, DV360, YouTube Studio, and TV tracking platforms
• Experience with analytics tools (e.g. Google Analytics, Adobe Analytics, Looker Studio)
• Familiarity with programmatic buying, CTV platforms, and audio sponsorships
• Relevant certifications (e.g. Google Ads, Meta Blueprint)
• Fluent in English

We CARE – what you can expect:

We truly care to offer you a great place to work!

Wellbeing, development & flexibility:

• 30 days of vacation & special leave days (e.g. birthday leave, wedding leave)
• Flexible working hours & mobile working: 2 days home office / 3 days office
• Work from anywhere in Europe up to 20 days per year
• Personal and professional development via e-learning, trainings & workshops
• Urban Sports Club membership at discounted corporate rates
• Weekly running club for an after-work Alster run
• OpenUp platform for mental well-being support

Discounts & subsidies:

• Corporate benefits & access to a discounted event ticket portal
• Generous employee discount on our jewellery
• Company-subsidised Deutschlandticket
• Mobile Working Kit allowance (up to 500€)
• Monthly pluxee lunch vouchers
• Attractive company pension scheme
• Employee referral bonus program

Office & Pandora culture:

• Dogs are welcome!
• Beautiful, modern office in Hamburg city center
• Flat hierarchy in an international environment
• Motivated team with a strong Can-Do attitude
• Cozy coffee area for casual chats and collaboration

Celebrations & team time:

• Celebrating the moments that matter – including your birthday with a paid day off
• Summer and Christmas corporate events
• Team events & after-work gatherings

WE DARE - We dare you to apply.

We are looking forward to welcoming you!

About Pandora  

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.  

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.