Senior Specialist, Brand Management (m/f/d) - Hamburg

FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!

Senior Specialist, Brand Management Northern Europe (m/f/d) – Hamburg

WE DELIVER • WE DREAM • WE CARE • WE DARE

The Senior Specialist, Brand Management supports the Northern Europe (NOEU) cluster in delivering best‑in‑class brand execution across all markets. This role focuses on localizing and implementing global brand strategies and toolkits - ensuring cultural relevance and executional excellence without creating new brand strategies.

Working closely with global brand teams, local markets, and cross‑functional partners, you will bring global campaigns to life, track performance, and continuously optimize execution across the cluster.

WE DELIVER - Let's deliver together: 

Brand Localization & Execution

• Localize global brand strategies, campaigns and toolkits for Northern European markets.
• Lead the deployment of global campaigns across the cluster, ensuring consistent activation and timely execution.
• Collaborate with agencies to adapt global creative and content for regional needs while maintaining brand integrity.

Brand Planning & Market Input

• Translate global annual brand plans into actionable cluster implementation plans.
• Provide market insights and performance feedback to global teams to influence future planning.
• Align cluster markets and global teams on timelines, content availability, and activation priorities.

Performance Tracking & Insights

• Monitor brand KPIs, campaign effectiveness, and market dynamics across the region.
• Consolidate and analyze data to generate actionable insights that guide optimization.
• Share structured performance feedback with global and local teams.

Cross-Functional Collaboration

• Partner with media (paid, earned owned), retail marketing, sales and e‑commerce to ensure cohesive brand execution across the consumer journey.
• Act as the cluster point of contact for global brand teams on execution status, needs, and performance updates.
• Support commercial priorities and joint business planning efforts through brand-driven insights.

WE DREAM - This is what we dream of:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in brand management or marketing, ideally in FMCG, consumer goods, retail, lifestyle, or beauty.
• Experience operating in a matrix environment and executing multi-market campaigns.
• Proven ability to localize global content to meet market needs without deviating from global direction.
• Strong analytical skills with experience interpreting brand, consumer, and performance data.
• Executional excellence: Skilled in delivering flawless brand activation at scale.
• Brand stewardship: Strong understanding of brand guidelines and consistency.
• Project management: Able to coordinate multiple projects and stakeholders effectively.
• Data-driven: Comfortable generating insights from performance and market data.
• Collaborative: Effective team player across markets and functions.
• Communication: Strong verbal and written communication skills with solid presentation ability.
• Agility: Thrives in dynamic, fast‑paced environments.

We CARE - what you can expect:

We truly care to offer you a great place to work!

Wellbeing, development & flexibility:

• 30 days of vacation & special leave days (e.g. 1 day at your birthday or 2 days at your own wedding)
• Flexible working hours with opportunities for mobile working (2 days home office & 3 days office/week)
• Work from anywhere: Work up to 20 days within 12 months from anywhere in Europe
• Personal and professional development through regular e-learning modules, training and workshops
• Urban Sports Club membership at a reduced Pandora-Corporate-Rate 
• Running club: Join our weekly running club where you clear your mind with an Alster-run after a working day
• Cooperation with OpenUp, a digital platform for mental well-being: We support you to thrive at work and beyond

Discounts & subsidies:

• Corporate benefits & free access to a benefits portal for discounted tickets for different events
• A great discount on our jewellery
• Company subsidised public transport ticket (we take over 25€ of the Deutschlandticket)
• Mobile Working Kit Allowance: We support you with a maximum of 500€ for your home office equipment
• Lunch allowance: Monthly pluxee vouchers – for flexible use and accepted in many restaurants and supermarkets
• Attractive company pensions scheme with an insurance package
• Pandorians refer Pandorians: We are very thankful for your employee referrals and will reward you for successful referrals

Office & Pandora culture:

• Dogs are very welcome!
• Beautiful & modern office space in the Hamburg city center
• Internationally successful company with a flat hierarchy
• A highly motivated team with a Can-Do-Attitude
• Cozy coffee area where you can grab a cup of coffee and meet for a chat

Celebrations & team-time:

We love to celebrate special moments together that matter to us like your birthday, where you are given a special leave day, or with corporate events in the summertime and at Christmas – after-work gatherings and team events are key highlights as well!

WE DARE - We dare you to apply.

We are looking forward to welcoming you!

About Pandora  

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.  

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.